You have probably heard of Dale Earnhardt Jr., Jimmie Johnson, Kevin Harvick, Jeff Gordon and Tony Stewart. They are all pretty famous NASCAR stars. But a name you might not know the name Mike Bartelli. Racecar driver? No. But he is a man who knows a lot about speed. Mike is a marketing guy and when it comes to NASCAR and motorsports marketing he is, “the” guy.

Mike is an expert in motorsports marketing, and as president of Millsport Motorsports he’s helped NASCAR see record growth in popularity and sponsorship. Now Mike is chief marketing officer and senior VP of Petty Enterprises.

In a recent interview, Mike divulged some of the techniques to NASCAR’s Marketing Success. We’ve from then taken the ideas Mike shared and reshaped them to fit the car business. We’re now serving them to you on a silver platter so you can use them in your own dealership this year.

So print this out, grab a highlighter or a pen and put on your thinking cap as you’re about to go for wild ride.

NASCAR Understands the Power of a Celebrity Endorsement

In developing their own monster brand, one of NASCAR’s main techniques was to use celebs and celebrity endorsements to reach new fan bases. The NASCAR approach honed in on target groups of prospective fans who normally would overlook the sport and reached out to them utilizing a popular celebrity from film, television, music, sports, etc.

You see, nothing gets attention like celebrities… Absolutely NOTHING. Although NASCAR undoubtedly knows this, most dealers in this country do not.

The purpose of advertising is to get your prospect’s attention. So if nothing works better in getting attention than celebs, why not utilize it?

Demographics don’t matter either. Wealthy investors, CEOs, credit challenged, blue-collar, white-collar they are all attracted to celebrities. We believe the reason is reach and frequency. The same as effective marketing is about reaching a lot of people and more importantly reaching them many times, celebrities have an incredible amount of reach as their job is to be noticed and be heard.

Another reason why celebrities are powerful marketing weapons is centered on the power of association. People connect you to those they see you with. If you are hanging out with celebrities then you ought to be one yourself. This is reassuring to your clientele and puts you in a positive light. And obviously prospective clientele would enjoy aligning themselves with you as well, as they too want a piece of that celebrity pie.

Not to mention, clientele are more probable to refer business to the “cool” dealer who hangs out with celebs over the guy they have never heard of. Remember, boring is safe, but it gets you nowhere. Leverage the power of celebrity and your potential customers would be chasing you down for a sale.

Think this doesn’t pertain to you? Think you can’t utilize superstars in your marketing because you cannot pay for Dan Marino? Well think again.

There’s in fact some low-cost methods you can begin featuring celebs in your marketing instantly.

One strategy we like is designing a mail piece with a full color envelope using pictures of three well-known celebrities your target audience would resonate with… let us say, Barack Obama, Tiger Woods, Oprah Winfrey and YOU! You could use the headline, “What Do Barack, Tiger, Oprah and Mr. Dealer Have In Common.” Next to your image you’d put your name and “owner of ABC dealership in XYZ town.” BANG, instant celebrity tie in. And that’s getting opened.

Or you could make use of your marketing dollars to purchase a celeb for direct sponsorship, endorsement or events. Sure most A-listers may be out of your price scale but there is always somebody affordable that resonates with your target market. Older celebrities who are no longer in their hay-day or more obscure celebs such as popular contestants on reality TV shows can normally be hired for surprisingly little.

Also bear in mind that the recession influences everybody. Even celebrities jump at the possibility to make some extra cash. More normally than not it is our impression of celebrities and our ego, fear of the unknown and apprehension created by star charisma that keep dealers from leveraging this super charger of a marketing resource.
You could find contact info on almost any celeb in a book by Jordan McAuley called the Celebrity Black Book available on Amazon.com or contact our office directly for celebrity agent recommendations.

Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

You’ve probably heard of Dale Earnhardt Jr., Jimmie Johnson, Kevin Harvick, Jeff Gordon and Tony Stewart. They’re all pretty famous NASCAR stars. But a name you may not know the name Mike Bartelli. Racecar driver? No. But he is a guy who knows a lot about speed. Mike is a marketing guy and when it comes to NASCAR and motorsports marketing he is, “the” guy.

Mike is an expert in motorsports marketing, and as head of Millsport Motorsports he has assisted NASCAR see record growth in popularity and sponsorship. Today Mike is chief marketing officer and senior VP of Petty Enterprises.

In a recent interview, Mike divulged some of the tips to NASCAR’s Marketing Success. We’ve since taken the ideas Mike shared and reshaped them to suit the car business. We’re currently serving them to you on a silver platter so you will be able to utilize them in your own dealership this year.

So print this out, grab a highlighter or a pen and put on your thinking cap as you are about to go for wild ride.

NASCAR Understands the Power of a Celebrity Endorsement

In building their own monster brand, one of NASCAR’s key strategies was to make use of celebs and celebrity endorsements to reach new fan bases. The NASCAR approach honed in on target groups of potential fans who usually would overlook the sport and reached out to them using a popular celebrity from film, television, music, sports, etc.

You see, nothing gets attention like celebs… Absolutely NOTHING. Whilst NASCAR undoubtedly knows this, several dealers in this nation do not.

The point of advertising is to get your prospective client’s attention. So if nothing works better in getting attention than celebs, why not make use of it?

Demographics do not matter either. Wealthy investors, CEOs, credit challenged, blue-collar, white-collar they are all attracted to celebrities. We believe the reason is reach and frequency. The same as efficient marketing is about reaching many people and a lot more significantly reaching them numerous times, celebrities have an incredible amount of reach because their job is to be noticed and be heard.

Another motive why celebrities are influential marketing weapons is based on the power of association. Individuals link you to people they see you with. If you are hanging out with celebrities then you should be one yourself. This is reassuring to your clients and puts you in a positive light. And naturally potential clients would enjoy aligning themselves with you too, as they also want a piece of that celebrity pie.

Not to mention, customers are more likely to refer business to the “cool” dealer that hangs out with celebs over the guy they’ve never heard of. Remember, boring is safe, but it will get you nowhere. Leverage the power of celebrity and your prospects would be chasing you down for a sale.

Think this doesn’t pertain to you? Think you can’t use celebrities in your marketing because you can’t pay for Dan Marino? Well think again.

There’s in fact a few low-cost ways you could start featuring celebrities in your marketing right away.

One strategy we like is designing a mail piece with a full color envelope making use of pictures of three renowned celebs your target audience would resonate with… let us say, Barack Obama, Tiger Woods, Oprah Winfrey and YOU! You can use the headline, “What Do Barack, Tiger, Oprah and Mr. Dealer Have In Common.” Next to your image you would put your name and “owner of ABC dealership in XYZ town.” BANG, instant celebrity tie in. And that is getting opened.

Or you can use your marketing dollars to buy a celebrity for direct sponsorship, endorsement or events. Sure most A-listers may be out of your price scale but there is always somebody affordable who resonates with your target market. Older celebrities who are no longer in their hay-day or more obscure celebrities like popular contestants on reality TV shows could usually be hired for surprisingly little.

Also bear in mind that the recession affects everyone. Even celebrities jump at the chance to make some extra cash. More normally than not it’s our impression of celebs and our ego, fear of the unknown and apprehension created by star charisma that keep dealers from leveraging this super-charger of a promoting resource.
You could find contact information on almost any celebrity in a book by Jordan McAuley called the Celebrity Black Book available on Amazon.com or contact our office directly for celebrity agent recommendations.

Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

Based on that idea, if you cannot find a celebrity to endorse your dealership, you can just become one yourself. Think it is impossible?? Well in the age of YouTube, Social Media and the web, it’s really not.

Make yourself a local celebrity by starting a blog, writing articles for your local publications, speaking before local groups, hosting seminars about smart car buying or credit strategies, hosting your own weekend radio show, etc. You can get a book or take class on DIY PR and begin getting your name in the media as a featured expert. Use social media to garner “fans” and develop your celebrity status that way. Every little bit counts.

NASCAR Understands the Power of Cross Promotions

You might be a small guy in a big dealer pond, but you certainly do not need to advertise like one. In fact, you could play a bigger game in this area simply by associating yourself and your business with several other famous entities in your area. When done right, this could assist bolster the effectiveness of your message and protect you from being hurt financially and emotionally in the case of a failed promotion.

To break this down further, cross promoting means teaming up with other businesses and promoting one another. Sometimes you see this in an auto mall, where multiple dealerships will pool their marketing dollars to create a bigger splash in the market. Sometimes you see this with multiple, non-competing businesses in a tight geographical area, where they combine their marketing dollars to bring people to the general vicinity.

But if you wish to cross promote like NASCAR… you’ll have to do what these other companies are doing and take it to the MAX.

So forget auto malls and tiny marketing collaboratives… doing it the NASCAR way means partnering with famous (celebrity-like) companies right from the beginning. For instance, Tag Heuer, the watch brand, already has Tiger Woods secured as a celebrity endorsement. Possibly you could hook up with a local jewelry store which is a Tag Heuer retailer, to offer a Tag watch to one fortunate winner on Father’s day. Your promotion could feature you and the jeweler (and Tiger). You can either share the cost of the marketing, or ask the Jeweler to supply the watch. You then have a big event, the jeweler is on site with a cut out of Tiger wearing a Tag watch, you have a putting contest (obviously, you could even tie in a golf course or country club for this, divide the marketing 3 ways!), you give away the watch, you sell few cars, and everybody goes home contented.

Realizing that there is power outside of yourself is the main element here. You ought to expand your thinking to give the possibility of working with others and leveraging their existing celeb relations. Not to mention, you’ll be paying less money for greater exposure as you learn to pull your resources and share the expenses of these amazing campaigns.
Here’s some of the great ideas which you may have to take into consideration.

You can tie with local celebrities like newscast personalities, local authors, radio DJs, local musicians, etc. Again, promote them and ask them to promote you. Perhaps offer to pay for a printing of the next batch of CDs produced by a local popular band… with your logo and offer on the CD or inserted inside. A pal of ours recently offered to host a reception in his coffee shop for a group of young pageant contestants. The result was the current Miss America came by to meet the contestants, signed autographs, tasted his coffee and declared, “Best Ever.” Now he has a photo of Miss America drinking his coffee that he could use forever.

You start seeing lots of opportunities all over when you begin expanding your thinking on this. You just need to look through the lens of the power of celebrity to start seeing them all. You could come up with more than ten great ideas when you begin to focus on this subject for an hour. Or, plant the desire in your subconscious by writing it down on a piece of paper and carrying that in your pocket for a week. In time, the ideas would pop right into your head whilst driving in traffic, or standing in the shower, or after waking up in the middle of the night.

Focusing on this element of your business truly is the kind of strong, leverageable activity that can make you rich. Whilst most individuals are moving cars around or writing on windshields or brewing coffee, you can be working on SPEED and quickly moving your business into the fast lane, while drafting behind the existing success and celebrity of somebody else. That is the true power of NASCAR!

Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

The Internet is a vast network of websites and businesses and it can prove hard at times to find your target clientele in the global environment. Many would like to believe that the low cost market of the internet can even be transferred to marketing, but, many successful businesses will tell you that the cash you save running a business on-line should partly if not fully be transferred to marketing efforts.

One prime example of this need could be found when an individual discovers a proper understanding of web search engine positioning. This idea relates to the lists that are generated by consumers when they utilise the online tool of the search engine.

The huge size of the internet is often simplified by consumers when they have the chance to find exactly what they are looking for from the search engine tool. Instead of scrolling through thousands of web pages, a client could just type in a keyword relevant to what they are looking for and produce a list of thousands of results. Where your business comes up in that list is referred to as your web search engine positioning.

So what does this mean for a business? Any person with a basic understanding of marketing will be able to tell you that the higher you are on the list, the more likely your business would be accessed. When you have lots of key words which are related to your business, web search engine positioning will become important.

It may be surprising to discover that eighty percent of online patrons just utilize the first 7 results on any search engine list. This means that if your business is not keyword proficient and you rarely appear in the top 7 of web search engine positioning, you are reducing your customer base to only twenty pct of the potential market.

For the business that isn’t contented with this meager number of clients, the solution is simple; develop your website and advertising to incorporate keyword proficiency. The process of obtaining high web search engine positioning is also simpler when you look to taking advantage of the aid of a professional.
The online market is highly competitive and other businesses are trying to benefit from keyword proficiency, so to make sure you are found in the top 7, it is essential to use an online marketing professional. To find the best business to support you in your web search engine positioning goals go to http://www.virket.com

But, has the concept of the classified ad become obsolete? There has never been any classic classified advertisement which has gone out of style. Classified ads are surely a enormous aid for entrepreneurs, internet marketers, and small business owners. If they weren’t, nobody would use then. That is why there are several free listing site services on the web. Unfortunately, this might prove to be the root of a problem with classified ads. There are scores of web sites where you can post free classified ads. This could create somewhat of a clutter. In other words, there may be so many classified listings out there which it might be difficult to draw in a reader to the classified ads.

Or, it used to be really tough. There is a new and innovative technique which can be employed to pull in more readers to the classified ads. Obviously, when you have more readers perusing a classified ad, the probability of the advertisements delivering effective results would increase.

And here is the best news: the more impactful and efficient means of driving people to your classified ads can be effectively performed in an automated manner. That means you will not have to perform lots of ‘grunt work’ to lead people to the ads. Instead, there is a program which could perform such tasks for you and it comes in the form of SOKULE.com. The name sounds like “So Cool” and it is a suitable name. This truly is a awesome innovation which entirely re-invents the concept of the free listing website.

The way the process works is that you will create a membership of SoKule.com and then login to the account. Once you have signed in, you will post messages with the system that will then immediately appear on a range of social networking sites. These include the major web sites like Twitter, MySpace, and FaceBook. Listings would appear on blogs as well which would further promote your classified listings. And, once again, this is all done in an automated manner. There is very little more valuable than time. When you are able to cut back on your time investment, you will find that you could put it to better use elsewhere. One better use would be the effective and expansive development of your business!

And yes, by utilizing the impact of this service, your advertisements can reach a much larger audience. Through expanding your exposure to more prospective customers, you could expand your profit potential. Consider that the greatest advantage to signing on with this exceptional and brilliant program.

Jane Mark and Phil Basten have been marketing online for more than 10 years and they are now providing a list of social media through Sokule. Sokule, a free posting websites is designed to help businesses spread the word fast. You can find out more about this unique and powerful social media site and join the affiliate program at – http://www.Sokule.com

One of the largest obstacles is found with the generation of a website which would not just attract consumers but will even capture their attention, increasing your opportunity to make sales. Joomla templates is one of the opportunities that exists to assist a business overcome this obstacle.

Most of the businesses pay lots of dollars to experts to design their website made particularly for their business. This takes a large investment of money together with a high investment of time as these businesses generate ideas with a trial and error process that is very time consuming.

When you look into the opportunity of using Joomla templates you’re bypassing a large chunk of the design phase by taking the opportunity to utilize pre-developed templates to create your website.

When you can take advantage of templates to help your site creation process, you would find that web-site development becomes a breeze since you are the individual creating the web-site and making the decisions immediately regarding design.

With Joomla templates you would discover a resource that offers a wide variety of options in design so that a company has the opportunity to find the best design to aid their business. Capturing customer attention is vital in making sales, so it is vital that you follow a design that is easy to follow yet informative enough to bring in sales.

Many businesses make the blunder of generating web sites that are slammed full of information covering the page from top to bottom. Whilst this may provide all of the information a client may ever require, the cluttered format could prove overwhelming to an online patron and encourage them to seek business elsewhere. With the step by step processes found with Joomla templates you can slowly see your site developing so that order is maintained all through your web site development efforts.

Also make sure you take advantage of the module opportunities found with several of the Joomla templates. The modules could be added to incorporate videos, create entertainment, along with many other features that could enhance your web-site. Remember that its vital to keep the attention of your prospective clientele so modules can greatly help in that effort. The greater amount of time a consumer spends on your website, the more likely you’ll capture a sale.

Are you struggling to give your website a new look? Are you looking for a joomla templates that best suits your website? Your search ends here: at http://www.Shape5.com you can get premium joomla templates that are easy to install and has the latest features that are easily usable by you and your visitors. Join the joomla template club at http://www.Shape5.com right now.

While this fast advancement has been partially because of the success in electronic advancements it has even been pushed to feed a demand that never seems to be pleased. These serve as a form of recreation that many people take part in, regardless of age. Whether it’s with the utilization of in-home systems or over the web, the general public can’t wait to get their hands on the next evolution of video games.

Together with this extremely high demand and quick technological advancement comes an increasingly high expense. While video games might not take a huge deal to manufacture, development takes time and the high demand allows video games to often increase in price.

When you combine the company price with the prices which are further increased to accommodate the cost of stores, you would be now spending a small fortune to get your own copy of the next great video games. Matter of fact, the steadily growing prices that are found with video games is starting to have a negative effect as clients are less keen to pay such high costs for entertainment.

If you’re a fan of the video games experience but are beginning to lose interest as a result of the high costs which are being demanded for these entertainment forms, there is a light on the horizon. The very first step you need to take to start saving money on video games is to stop buying them from stores. When you buy video games from stores you’re not just purchasing the game but paying for the transportation of the game, the rent on that store, all the utilities and the payroll.

These are all costs you could avoid just by stopping the purchase of video games from stores. Next you must avoid buying video games directly from the manufacturer. Manufacturers cannot undercut the stores that they distribute their product to so they will have the same prices and simply pocket a greater net profit.

For the video games fan looking to escape high costs, the best opportunity is through the utilization of the online environment. Through the web you could discover resources which will permit you to buy the video games from distributors who would pass on their reduced expenses cost to you. Though, ensure you use a reputable source for video games when seeking the benefits of the online environment.

To find your best source for low cost video games visit http://www.alusshop.com.mx . The site prides itself in being one of the few sites that offer very great deals for some of the latest technology that has graced this earth. It provides items like Consoles, Video games (videojuegos), HD TV’s iPads, Laptops and many other electronic devices.

* Go Easy On Keywords: This might sound counter intuitive, but it follows the logic of search engines. If you stuff a lot of key words into your content, you run the danger of search engines thinking your matter is just spam. Use your key phrases naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines like Google are only in business because they provide users with related results, and their ways of search have developed to determine how to catalog good, useful content, so why go against it?

* Keep On Topic: If your content can make a logical leap from dinosaurs to robots, then that is good for one page. Otherwise, separate different subjects onto different pages. By focusing on a particular subject and a handful of key phrases each page page on your web-site, you increase the chances of that particular page ranking on search engines. Remember: search engines catalog each page individually, not your website as a whole. Utilize this to your advantage to draw in visitors looking for very specific content.

* Use Images: The Internet is a visual medium, and people respond well to pictures that complement your content. Ensure that the images are not too big (to prevent long load times for viewers utilising slower Net connections), and ensure to utilize the ALT tags of the image. These tags are part of your website’s code that describes your pictures. The visitor doesn’t see them, but search engines do, so this can aid to drive extra visitors.

* Check Your Spelling: There are a segment of search engine optimizers who consider that deliberately utilising misspelled words would help you rank in searches where the user misspells the key phrase. This doesn’t make sense. When you type in a misspelling in Google and other search engines, they print above the results “Did you mean…?” The percentage of individuals that will continue to browse search results from a misspelled search versus people who will either search again with the correct spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your web-site is littered with misspellings.

Let us handle the nitty gritty Search Engine Optimization stuff while you relax on the beach. Get the effective search engine optimization service available at affordable prices. Visit http://www.seopartner.com/ NOW.

The advantages that are made by internet advertising have taken this market to a new level of possibility and left every other form of advertising obsolete. If you want to know about the plus points incorporated with Internet advertising, it is important to recognize three main opportunities; consumer awareness, brand recognition and relationship development.

While most would look at these three fundamentals as equal, they really provide three unique internet advertising opportunities. When you look into customer awareness you are trying to access your consumer’s capability to find your website. Consumer awareness handles one of the most primary laws of internet advertising or any advertising for that matter, when consumers cannot find you, you will not make sales.

Consumer awareness is addressed by internet advertising with the usage of search engine optimization and target marketing methods. By having a site that is Search engine optimisation proficient you boost the odds of being found by the online searches of consumers and with target internet marketing you can reach consumers where they go online, instead of the need for them to find you.

Consumer attention is essential in customers discovering your business and these needs to evolve into brand recognition in order to become truly effectual in internet advertising. With brand recognition you begin to set up an distinctiveness with your customers, even when they are not purchasing from you. The online environment has millions of websites and hundreds of businesses that can be overwhelming to most online patrons.

This market oversaturation has created an online propensity for consumers to buy from brands they are much more familiar with rather than the company with the best price. Internet advertising aids to establish brand recognition by going where your clients go online and marketing to them directly. This constant exposure to direct marketing created by internet advertising will help to develop brand recognition and increase your chances of sales.

The last area affected by internet advertising relates to customer relationship building. The internet represents a faceless mass and customers are longing for the buyer-seller relationships of the past. Internet advertising helps a company in making regular contact with consumers and potential consumers in order to build consumer relationships and meet the online patron’s demands. This feature of internet advertising will help your business build long term relationships with clients and identify you as a premier site for the goods or services you provide.

Relationship development, brand recognition and consumer awareness are the three main advantages associated with internet advertising and to learn a lot on how your business can benefitted through internet advertising visit http://www.virket.com

With all the benefits of a concrete swimming pool, the next step for the home owner is with finding the very best company to install their concrete swimming pool. There are many companies that offer to construct concrete swimming pools although before selecting the best company for you it is important to identify the risks of concrete swimming pool installation.

When you find yourself looking for the lowest cost related to constructing your concrete swimming pool its vital that you not just look for a low cost but also for a reliable company. There is a delicate balance which must be met with ground development, concrete foundation and structural integrity. When you find a company that does not specialize in all these requirements of concrete swimming pools you run the risk of getting a poorly built concrete swimming pool which will easily be exposed to damage.

Another caution to be aware of is working with an inground pools company that utilizes subcontracting to complete their inground pools installation. When you have a business that uses various subcontractors, there are a number of possibilities which could go wrong regarding your inground pool installation.

With multiple contractors it is common to run into problems because of conflicting schedules that help to extend your inground pool installation. Also if there is a complication with your inground pool, every individual business is trying to pass blame on the other company so as to avoid liability. When you are looking for the best inground pools installer for you, look for a company that has a fully staffed construction crew, that way one entity is responsible for your inground pool from start to finish.

Inground pools will be a great addition to any house and can provide the homeowner with a wide array of benefits. Although, when you’re looking for the best company to install your inground pools make sure you’re using the best resources to meet your needs.

Want to give your home for the best look ever? Give your home a stunning look by installing inground pools. To find our more about inground pools by visiting http://www.prestigepools.com.au