One Thing That Will Help You In Generating Quality Leads And Free Publicity

I am going to tell you a wildly successful auto marketing strategy you would probably reject… but I am going to tell you nevertheless because IT WORKS.

As a matter of fact, this is one little thing you can do that will instantaneously give your business the power to attract quality clientele who pay more, stay longer and refer repeatedly.

And like we said, you’ll probably reject it …AT FIRST, but once we break this down into manageable pieces (and in plain English); you’ll be chomping at the bit to get started.

Yet before I let you in on this powerful marketing secret, let me just say this:

If you are feeling the effects of tightening wallets, scarce credit and the fear-based economic recession then you know you require more horsepower than ever before to persuade somebody to release their iron fist and spend cash at your store.

We have talked in the past about the importance of confidence and value. We’ve discussed the change that is taking place in consumer confidence and spending habits.

These dynamics aren’t becoming better, unluckily. In fact, they’ve gotten worse. So what that means is if you are a dealer looking to get by with a little marketing or even sloppy marketing… or not tracking your marketing effectiveness all together, you’re in fact in trouble.

I have a little good news, you don’t need to stay in this kind of trouble forever. You could swing the dynamics of this new economy back in your favor. And what I’m about to tell you could aid you do just that.

So what’s it? What is this magic thing that can immediately give your business a quick kick in the proverbial pants and have you attracting more customers than you have ever gotten even in the good times?

Write a book.

Seriously… write a book.

I’m going to give you a minute to either 1) stop laughing or 2) stop huffing and puffing and spouting off all the reasons why that will never work for you. In fact, some of the excuses going through your head probably sound a bit like, “I can barely write my name,” or “I do not have anything to say” or “Who is going to read it”…or better yet…. “I do not have time to write a book! I have a BUSINESS to run”.

But that’s all nonsense and I’m going to give you a proven blue print to pump out a book targeted to your perfect customer which will automatically position you as a specialist in your field this very year.

As you may know we published our first book, Gravitational Marketing; The Science of Attracting Clientele in March of 2008. When we wrote that book we didn’t do it the conventional way (we do not do anything the traditional way). When we wrote our book we were on a national seminar tour putting on 2-day seminars all over the country. When did we have time to write a book?

Well we did not but we found time and we’ve done it for many of our VIP clientele since.

Here’s how we did it…and how you could too:

1. Sit down and create an outline of the ten biggest questions or concerns your customers have when buying and financing a car.

2. Find somebody to ask you those questions in an interview style setting. Answer the questions as if you were speaking to a consumer on the lot. Explain in plain English and answer the questions making use of illustrations and stories. Record the interview.

3. Send the footage to a transcription company who will transcribe it for you and gives it back to you as text.

4. Find a local newspaper writer or editor and appoint them to edit the transcript into more flowing prose.

5. Find a graphic designer to create a cover and layout the inside. Put your image on the front of the book.

6. Send the book to 48HrBooks.com and have copies made. You can do small runs and still get them under $4 a piece.

Writing a book positions you as a major expert and authority in the market. It elevates you above all your competitors, reduces buyer anxiety and distrust and speeds up the sales procedure.

A book also opens many doors in terms of local media exposure and free promotion chances for your dealership.

Writing a book with our method takes a bit of work upfront but it’s something which pays dividends for the life of your career.

So what are you waiting for? It’s time to begin!

Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important automotive advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting http://www.RichDealers.com